Full line of Imation customer imaging solutions on display in PMA booth #F83

New Orleans, La. (February 20, 1997) Imation Corp. (NYSE: IMN), the imaging and information company spun off by 3M, announced at the Photo Marketing Association (PMA) show here that its new HP 200 color print film will be available this spring. HP (High Precision) 200 is the second of Imation's next-generation color print films; Imation Scotch™ HP 400 film was introduced previously.

Imation's HP line of color print films provides excellent results in a wide variety of shooting conditions and situations for both compact and SLR cameras. Through the incorporation of new emulsion technologies, consumers realize maximum color consistency and high performance.

"We developed both the new HP 200 and our HP 400 in response to feedback from both photofinishers and consumers," said John Gregerson, Imation marketing operations manager. "The new formulation makes for easier processing and provides improved contrast and wider exposure latitude, resulting in far fewer underexposed photos. Amateur photographers will appreciate the film's superb detail and rich color, even under low light conditions or when using a flash."

Photofinishers and minilabs in particular will find that the film has greatly improved printing compatibilities. As with Imation's HP 400, new emulsions used in Imation's HP 200 are less susceptible to processing variability, and the film prints very close to a standard printer balance. Film processing setup will be much easier with the HP 200's new formulation, and photofinishers will be able to deliver increased consistency in print quality for their customers.

Imation HP 200 film is capable of handling shadows, artificial light and bright sun equally well. It features optimized spectral sensitivity for better performance in a wider range of natural and artificial lighting conditions. Photos will yield rich, true-to-life colors, whether taken indoors in tungsten or fluorescent lighting or shot outdoors in conditions ranging from bright sunlight to dark clouds. Imation's HP 200's improved overall contrast, resulting from the film's enhanced tonal linearity, yields superb details in both highlight and shadows areas. As is the case for all of Imation's print films, the HP 200's excellent exposure latitude ensures good results in the range of -2 to +4 stops.

Imation's HP line also takes advantage of new manufacturing technologies which reduce environmental impact through the addition of biodegradable surfactants and the reduction of solvents a direct result of Imation's continuing research and development efforts.

In addition to the HP 200 and HP 400 films, Imation offers 35mm print film in 100 speed, and 35mm slide film in 100, 400 and 640T (tungsten) speeds. Imation film is sold both as Imation Scotch films and as private label products.

Consumers who have questions related to the use of Imation film, camera handling and other photographic concerns can call a toll-free consumer help line 1-800-695-FILM (3456). Calls are answered Monday through Friday, from 8 a.m. to 5 p.m., Central Time. Photofinishers may call 1-800-223-8579 for technical service help. Imation supplies a variety of products and services worldwide for the information processing industry, specializing in imaging and information storage applications. The business units that make up Imation had 1996 revenues of approximately $2.3 billion while part of 3M. The company employs approximately 9,400 people worldwide and is based in Oakdale, Minn.

The World Wide Web site for Imation is http://www.imation.com. Information about the family of Imation products also can be obtained by calling Imation Corp. at 1-888-466-3456 or (612)704-4000. Imation's fax number is 1-800-537-4675, and the company's address is 1 Imation Place, Oakdale, Minn. 55128-3414.

All Imation products are supported by a worldwide service organization that upholds 3M's legacy of unsurpassed customer service, with a committed, responsive field and customer support team.

Shareholder information for Imation Corp. can be obtained by calling the company toll-free at 1-888-IMN-NYSE (1-888-466-6973).

3M and Scotch are registered trademarks of 3M.

Copyright 1996 Imation. All rights reserved.